STUDIO 21 / 2019

The launch of collaboration between two young Russian brands.

 

STUDIO 21 / 2019

 Outlaw Moscow clothing brand and hip-hop radio STUDIO 21 represent two advanced and independent waves of modern Russian counterculture: fashion and music. The collaboration of the two brands is an expression of freedom power and united position in defence of people's constitutional rights. The result of the collaboration: 50 anoraks made of hand-painted eco-fur and olive-coloured cotton, with quoted Article 21 of the Russian Constitution on the back: «The dignity of the individual is protected by the state». This is a rhetorical statement for us, as well as an invitation to reflect on how much our rights are respected and how much we are ready to protect our dignity ourselves. Anoraks will be available for purchase in our shop on Leonteyvsky Lane and through the raffle in @outlaw_moscow and @studio21ru Instagram accounts. We also integrated Verisium NFC tags into clothes in order to get full information about collaboration, campaign and the garments. Shooting of Outlaw Moscow and STUDIO 21 community heroes by Sasha Saharnaya. The artworks will be printed and posted on abandoned walls and fences of the center of Moscow.