Outlaw Creative studio together with Mail.ru created the capsule collection - Mailman It consists of the 4 items made of the technological garments: the bomber jacket, the backpack, the hoodie and the key-chain. All the items are made from the water and wind resistant materials, with the usage of the military straps and buckles. Every item has the NFC chip stitched inside behind the @ logo for the verification via the Verisium app (available in the app store).
In the campaign the ‘mailman’ travels between Moscow, Singapore and Georgetown. The story tells about the interconnection between the technologies, cultures and traditions of the West and East.